Workshop of iGUESSmed project held at CREA. Pontecagnano (Italy), 12 July 2023.

On the morning of July 12th, from 09:30 a.m. till 13:30 p.m., a Workshop was organized by CREA (Research Centre for Vegetable and Ornamental Crops of Council for Agricultural Research and Economics) as coordinator of IGUESS-MED project. This event had an online and face-to-face format, with 50 attendees in presence, 20 online (agronomists, technicians researchers, and PhD students and farmers). All presentations were made in English due to the different nationalities of the attendees. 

After the welcome greeting from Dr. Stefano Vaccari (General Director of CREA), Dr. Daniele Massa (Director of CREA-OF), and Prof. Ali Rhouma (Project Officer of PRIMA Foundation), the coordinator of IGUESS-MED, Dr. Alejandra Navarro Garcia, presented the project to the attendees, highlighting the selection and funds, consortium, objectives, challenges, and results. The workshop focused on the three core aspects of the project: the main final product (Decision support system), its environmental and socio-economic impact assessment, and the future exploitation of the project results.  

The first aspect was presented by Dr. Antonio Affinito, and Dr. Emanuele Varriale (EVJA), who explained how is, and how works the Decision Support System (DSS) prototype and the IoT-data management platform and how was implemented in the commercial greenhouses. Secondly, Prof. Fabio Bartolini (UNIFE) and Dr. Sara Sturiale (UNIPI) presented the life cycle sustainability assessment (LCSA) considering the four study cases of the project (one by project country: Italy, Spain, Tunisia, and Turkey) and the environmental and socio-economic impact assessment of this innovative technology in the MED greenhouses. Finally, Dr. Aliona Lupu (Iniziativa Cube S.r.l., subcontracted by CREA in iGUESS-MED) gave a small seminar on how to exploit the project results and how made an efficient business planning, speaking about market analysis, generation of new value proposition portfolio, business plan and business modelling.